The OS
Four companies below, running one kernel. Pick one and the page recomposes into that company's system — nothing underneath it changed.
It optimises
Contribution margin after ad spend
One storefront, no sales team, and every decision visible within a day. Revenue is easy to buy here, so the system refuses to optimise it — what it holds onto is what is left after the ads are paid for.
- Kernel
- Unchanged · 6 of 6
- Composed for Fieldhouse Athletics
- 4 workspaces13 panels3 renamed terms2 held decisions
Needs your call
- Discount the winter base layer to clear 240 units
- Confirm the trail collection launch for the 14th
Margin after ad spend
$0
Derived · 40m ago
Contribution margin
0%
Derived · 40m ago
Returning revenue
0%
Shopify · 40m ago
Margin by collection
- Trail44%
- Court31%
- Base layer17%
- Accessories8%
What it did this week
- Shifted spend off the sold-out sizeMon
- Rebuilt the abandoned-cart flowWed
- Cut four creatives under 1.4× ROASThu
The kernel, in all four
- The agent loop, and its trace
- Source and timestamp on every figure
- The decisions you reserve, enforced
- Connectors to whatever you already run
- Model routing, open weights included
- A tested export of everything
Words it uses
- DealOrder
- CustomerAthlete
- CampaignDrop
What it will never do alone
- Any discount deeper than 20%
- Any change to a launch date
What it is plugged into
ShopifyMeta AdsKlaviyoGoogle Ads
How it does that
The layout is an output.
A dashboard you configure is a template with your preferences on it, and it stops being right the moment the business moves. This is composed from what the system currently understands, which is why it starts sparse and thickens as it learns.
It reads the business first
Before anything is drawn, the system connects to what you already run and works out how the company actually operates — what a sale is, what a week looks like, which number the others are in service of.
It composes, it doesn't configure
Then it builds the workspace out of that. There is no template underneath and no settings screen where you would have picked this — the layout is a consequence of the reading, and it changes when the reading does.
The core never forked
All four of these run the identical kernel. Nothing was branched to make one of them fit, which is exactly why an improvement to the core lands for every company at once.
AI-first
Built for AI, not fitted with it.
Everything else in your stack was designed before these models existed and had one bolted on afterwards — a chat box beside software that still works the way it always did. Here the model holds the credentials and drives the system directly.
| A model bolted on | Built for the model | |
|---|---|---|
| Access | A nightly export, read-only | Live credentials, acting now |
| Reach | One tool at a time | The whole stack at once |
| Output | A suggestion in a chat box | The change, already made |
| Interface | A fixed dashboard you configure | Composed around your business |
| Audit | A chat transcript | Source and window on every figure |
| Models | Whichever one the vendor picked | Any open-weights model you host |
Modules
It replaces the layer it sits on.
Most of what a marketing team pays for every month is not a system of record — it is a place to put things between the systems that are. A task list, a brand folder, a proofing queue, a dashboard. Once one system already holds live credentials to everything, those stop being products you buy and become surfaces it draws.
Work
Asana, ClickUp, Notion
Nothing is typed into a backlog. Work appears because a number moved, and it arrives carrying the figure that moved and the window it moved in.
Studio
Air, Brandfolder, Dropbox
Every asset is filed against what it ran in and what it returned, so the library sorts by what worked rather than by what was uploaded last.
Calendar
Later, Planoly, Sprout
The plan is read from what is actually booked, briefed and live across the platforms — not kept in step with them by hand every Monday.
Review
Filestage, Ziflow
The decisions you reserved are the routing. Anything inside the line you drew ships; anything outside it waits on the person who owns it.
Reports
Triple Whale, Northbeam, Polar
Composed from the same reading as the rest of the OS, which is why every figure carries a source and why nobody rebuilds it when the business moves.
Capture
Replo, Unbounce, Typeform
Pages and forms deploy from your infrastructure onto your domain, and what they collect lands in your warehouse instead of somebody else's.
Not replaced — fronted
Systems of record stay exactly where they are. The OS holds credentials to them and works inside them, and it will never claim to be one. What stops being a subscription is the layer above them — the tools that only ever existed to move things between the systems you actually keep.
- Shopify
- Klaviyo
- The ad accounts
- Attentive
- Gorgias
- Recharge
$25,440
a year, rented, at 14 seats
$33,000
a year, the managed plan, at any number of them
$7,560
a year more than the subscriptions, at 14 seats
At this headcount we do not pay for ourselves on cancelled software, and we would rather you heard that from us. The case is what a team of 14 gets done, not what it stops paying for. Drag the seats up to find where the arithmetic turns over.
Sends this breakdown to us. We reply with the real number, free.
List prices for the tier each vendor sells to a team this size. The managed plan is $9,500 to build in year one and $2,750 a month thereafter; the figures above compare a full year of each. Bring your actual invoices and we will run it against those instead.
Under the kernel
No model is load-bearing.
Each job routes to whichever model does it best, and any of them can be swapped for an open-weights model running on hardware you own.
Trust
It can't overstate.
The failure mode of an AI running your business is a confident wrong answer through a clean interface. Four things stop that, and the system checks all four before anything reaches you.
Every figure carries its source
And the moment it was pulled, and the window behind it. A number that cannot say where it came from does not ship.
It stops where you told it to
The decisions you reserve stop and ask, every time. Approval once is not approval forever.
Nothing goes out unconfirmed
Anything a customer would see, or that is hard to undo, waits for your say-so.
You can take the whole thing
Export everything, any time, in plain text. There is no database of yours that we hold.
What shape does yours take?
Tell us how your company runs and we'll show you the version of this built around it — the constraint it would optimise, and what it would put on your Home.