Priced on what it runs. Never on who logs in.
Nobody signs the bottom of this list first. You buy the proof, on one workflow, with success agreed in writing before we start — and what that proves decides everything after it.
01
Proof of value
$25–50K
one-time, six to eight weeks
Three to five systems connected, one workflow, one objective, one executive readout. Success is defined in writing before we start, and we tell you at the end whether we hit it.
02
Department
$100–200K
a year
One marketing organisation, running live. The workflow from the proof plus the two or three either side of it, operating continuously rather than on demand.
03
Enterprise
$250–500K
a year
Multiple business units, brands or regions on one deployment. Paid, CRM, lifecycle and reporting in a single loop, with the coordination between them being the point.
04
Strategic
$500K–$1.5M+
a year
The execution layer for the whole marketing organisation, international rollout included. At this scope we staff forward-deployed engineers against your roadmap.
05
Self-hosted
From $500K
a year
For regulated environments. The system runs entirely inside your infrastructure, on your credentials, with models you can swap for open weights on hardware you own.
What sets the figure
Not headcount, and not a per-seat licence that punishes you for giving the system to the people who would use it. The fee is a function of how much of the organisation it runs.
- Business units, brands and regions
- Workflows under management
- Connected systems of record
- Execution volume
- Scope of autonomy
How to run it
Two ways to run it. One system underneath.
What changes is who holds the credentials and who gets paged at 2 a.m. The ladder above prices either one.
Managed
We run it for you
Managed
our infrastructure, our credentials, our pager
Talk about managedWe take on the development and the operation. Our engineers connect your systems, run the deployment alongside your team, and keep it current as the business changes.
01
A forward-deployed engineer
Not a support queue. Someone who sits with your marketing operations team, connects the systems, and is accountable for the workflow working.
02
Operated by us
Hosting, monitoring, and maintenance, with our engineers working alongside yours.
03
A console of your own
What it did this week, and what is waiting on your call.
04
Improvements included
Every advance to the core lands on your system as it ships.
License
You run it yourself
Licensed
your infrastructure, your credentials, your pager
Talk about licensingThe system lives in your accounts, uses your credentials, and deploys from your infrastructure. We retain an administrative seat; offboarding means removing our access.
01
The full OS
Licensed to your team and deployed from your own infrastructure.
02
Your credentials
Nothing of yours sits in a system we hold. There is no database of yours on our side.
03
Written for operators
Documentation and onboarding for the people who will actually run it, not just engineers.
04
Updates included
The core keeps improving underneath you for as long as the license runs.
Both plans
What you get either way.
These guarantees are not a tier. They apply to whoever holds the keys.
- 01Every figure includes its source and retrieval time
- 02Every action has an owner, a boundary, an audit trail and a rollback path
- 03The decisions you reserve, enforced every time
- 04A tested export of everything, in plain text you can read
- 05You own the system and everything it produces
- 06No per-seat pricing, and no charge for platforms you already pay for
Side by side comparison
| Managed | License | |
|---|---|---|
| Who builds it | We do, with you | Your team |
| Who connects the platforms | We do | Your team |
| Who maintains it | We do, with you | Your team |
| Who gets paged at 2 a.m. | We do | Your team |
| Who owns the system | You | You |
| Who owns the data | You | You |
| Where it runs | Our infrastructure | Yours |
| Whose credentials | Ours | Yours |
| Time to live | Weeks | Depends on you |
| Updates | Applied for you | Included |
| Which models run it | Routed per job, by us | Yours, open weights included |
Start with the workflow that costs you the most.
Send us a paragraph about your company and we'll name it — the one workflow worth proving first, the systems it would have to touch, and what we would agree to be measured on. Free, and we will tell you straight if the answer is that you do not need this yet.